Author Archives: profsivek

Exam 3 (Final) Study Guide

The semester is ticking away. Photo by Wanderlinse

It’s ready! The format of the exam will be just like your last two exams. Check out the guide and study hard… :-)

Week of Dec. 3: Public Relations…and The End!

Press conferences like this one are used for public relations purposes. Photo from Maryland GovPics

Well, folks, the time has come…we’re covering our last class topic this week: public relations. We’ll spend some time on Tuesday to look closely at the industry and an interesting recent crisis communication scenario. On Thursday, I’ll ask you to try out the role of the public relations practitioner and design a campaign for a client in a small-group activity…it will be fun.

I’m working on grading your Oral History Projects, and am looking forward to seeing your Ad Analysis Projects this week as well. I will also have your final exam study guide posted soon — probably on Wednesday, Dec. 5. Watch this space!

Thanks for a great semester!

Week of Nov. 26: Advertising

Ads everywhere! Photo by Christian Heilmann

I hope you had a terrific Thanksgiving break! We’re back for just two more weeks, in which we’ll talk about strategic communication — specifically, advertising and public relations.

We start with advertising this week, and will be prepping for your final paper in the class: the Advertising Analysis Project. This is a fun opportunity to delve into the design of ads in more detail and become a more critical media consumer.

In class, I’ll show you the VALS market segmentation system, and I’ll mention the survey that you can take online to determine which VALS market segment you best fit. It’s an interesting experiment that shows you how marketers view you as a consumer.

We’ll also watch this video about the last ad agency on earth:

The Last Advertising Agency On Earth from FITC on Vimeo.

…and watch this clip from “Mad Men”:

Remember to review the Ad Analysis Project assignment soon so you can begin preparing!

Week of Nov. 12: Intellectual Property and the Interwebz

I’m vegetarian, but I’d eat this turkey. Photo by NKMphotos (scrapgeek)

This week, we’ll continue to play just a little catch-up and finally get to our discussion of intellectual property. I hope that all the delay has built your appetite for this fascinating topic! Refer back to last week’s post for more details and materials.

On Thursday, we’ll also address the development of the Internet — which is pretty much key to every single other topic we’ve examined this semester. I’ll post more materials here soon that will relate to that discussion.

I also want to remind you this week to plan to complete your Oral History Project very soon. (See the Assignments page for details.) You may want to do an interview over Thanksgiving break. We’ll discuss more in Tuesday’s class, but let me know if you have specific questions.

Week of Nov. 5: TV and Intellectual Property

I’m a bit behind on posting our class materials here! Sorry about that. First, a few items from last week’s class on movies:

The Lumiere brothers’ train film:

Eadward Muybridge’s motion pictures:

J.J. Abrams’ “mystery box” TED talk:

The formula for an Oscar-winning film:

…and the full story on today’s product placement in the movies, including the example of “Up in the Air” I related in class.

This week, we’re going to explore TV and issues of intellectual property faced by all of the media industries. In our discussion of the TV industry, we’ll take a look at Belo Corp. and its holdings. We’ll also watch this documentary that pulls together many examples of the portrayal of men on television in order to help us explore the cultural impact of this powerful medium:

Watch Man of the House on PBS. See more from America in Primetime.

And, finally, in our discussion of intellectual property, we’ll look at a few videos, including this satirical take on the issue:

…and this documentary about the important role of remix in today’s culture:

Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.

If time permits with everything else here, we’ll consider what the fashion industry might teach the media industries about intellectual property issues.

I’m looking forward to exploring all of these topics with you this week!

Exam 2 Study Guide

Here’s the study guide for our second exam! Good luck.

Week of Oct. 22: Music, Radio and Intellectual Property

This week, we’ll continue our discussions of the music and radio industries, and also address the role of intellectual property regulations in these industries and other media. Here are some of the materials we’ll use that you might like to revisit or explore in more depth on your own:

Recordings of FDR’s Fireside Chats

Arbitron’s Radio Today 2011 report

The Radiolab piece we’ll hear in class (and two of my very favorite Radiolab-related projects, the videos “Moments” and “Symmetry” below):

A satirical TED talk on copyright issues:

A documentary about the art of remixing music:

Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.

A look at the application of copyright (or not) in the fashion industry:

And, finally, a TED talk we won’t have time to view in class, but which is also one of my favorites on this topic:

We also have an exam coming up soon…so watch this space for a study guide later this week!

Week of Oct. 15: Journalism and Music

Photo by gyroscopio

We’ll continue our viewing of “Page One” this week and address more of your questions and ideas about today’s journalism — newspaper and otherwise.

On Thursday, we move on in our tour of the media industries to discuss the music industry. It’s an industry with many challenges today, but also many opportunities for aspiring musicians and creative folks.

Also, just a heads up: We’re just about two weeks out from the next exam. Stay caught up on our readings to ensure your success!

Week of Oct. 8: Newspapers and the Future of Journalism

Photo by torbakhopper


We’ll take some time this week to examine the present-day status of the newspaper industry, and where journalism as a whole might be going in the future. On Tuesday, we’ll discuss the structure and revenue of the industry today. Starting Thursday, we’ll watch Page One, a documentary about the New York Times that explores the newspaper, its ongoing significance, and its future.

Week of Oct. 1: Magazines and Your “Print” Media Ideas

This week, we’ll review Exam 1 from last week, discuss the Media Economics Project due Friday 10/5, and also talk about…magazines! You’ll also develop a concept and business model for a “print media” product you’d like to develop.

Remember also that there are some extra credit opportunities coming up that are eligible for the Extra Credit Assignment:

  • First presidential debate watch, Pizza and Politics, Wednesday, Oct. 3. Debate in Ice Auditorium 6-7:30; free pizza (first come, first served) and discussion to follow in Jonasson.
  • Scripps Howard Foundation webinar on campaign reporting with professional journalists from 11-noon on Wednesday, Oct. 3. Meet in Renshaw 105.
  • Talk by Chris Ballard, Sports Illustrated writer, Wednesday, Oct. 10, 6-7:30, Nicholson Library, Austin Reading Room
  • Nov. 8, 7:30 p.m., Austin Reading Room, Nicholson Library: Chris Anderson and Stephanie Lennox will introduce Oregon’s only co-operative literary publisher, Airlie Press as well as their latest work. As a co-operative press, Airlie’s authors form an editorial board. They work on each other’s books and determine new authors and titles as an editorial board.